Calibrated was an idea to create a new organization focused on mental health, preservation, and prevention of serious brain injuries for athletes. With a concerning number of CTE-related deaths among professional athletes, it was the goal to create a social campaign to raise awareness of the topic and create a space to talk about serious issues relating to traumatic brain injuries.
The Calibrated project was originally inspired by a for and against poster made for a different project, which also focused on bringing awareness to concussions within the NHL more specifically if fighting should remain part of the game or if it the cause of some serious injuries.
